Creating a domain name is not easy. When you are creating your name you need to think about how to make it creative, unique, memorable, and on top of all of that, it has to be meaningful. All of these things on their own can be a big challenge, but you also need to remember that time is of the essence as well, since the longer you take to register your domain name, the bigger the chances are that that same name will be taken by someone else and you will be unable to use it. To help you do everything and on time, here are a few tools that you can use in the process.
.com Is King
There are a lot of people out there that have the guts to register a domain name with an extension that is really creative and interesting like .pizza or .ninja, but realistically speaking, there aren’t a lot of people or websites out there who could pull that off since a lot of people don’t even realize that this is a serious website. The .com extension is by far the most popular one since it has been out there the longest and people recognize it easily. If you are running a non-profit organization, we would recommend going for .org, but that is as far as we would recommend you go.
Short. As Short as possible.
Something that a lot of people aren’t familiar with is that you can actually use up to 63 characters when you are registering your domain name. Now, even though you have that option, we strongly recommend for you to avoid doing that. Keeping your domain name short when registering it is probably some of the best advice we give you. Keep it up to 15 characters if you can, and try to make it easy to spell as well, since nothing can be worse that a domain name that is super long and has a weird spelling that customers cannot remember.
Hyphens and Numbers are No Good!
This tip goes hand in hand with the previous one. When you are registering your website’s domain name, we strongly recommend that you avoid using hyphens, and while you are at it, numbers. You might really want to use two different words as your domain name, and when you find that it is taken might be tempted to use a hyphen to separate them, but that would a mistake since punctuation signs are very easy to forget, hard to type and are often misspelled by users. When it comes to numbers, unless your company name requires it, we would also recommend you keep away from using them since there can be a confusion whether they are numerical or written.
Even though these tips we have given you might look like a lot to take in, trust is, it isn’t that complicated and if there is one thing that we can promise is that it will definitely be worth it in the end. Make sure to follow use these tools when registering your domain name and you will definitely be able to come up with the perfect domain name for your business.
— Long Island Seo (@longislandsseo) 23 de diciembre de 2015
Additional Reading: Domain Extensions: Things You Didn’t Know You Don’t Know